Dale Team Atlanta

Marketing Plan

1. HOW WE PREPARE YOUR HOME FOR SALE

* Prepare a detailed comparative market analysis to determine the value of your home.
* Hire a professional stager to assist you in preparing your home for the market.
* Hire a professional photographer to create top quality images of your home.
* Create quality customized brochures on cardstock paper that showcase your home.

2. INTRODUCING YOUR HOME TO THE MARKET

* Invite Realtors for special preview of home offering Agent incentives such as a bottle of wine, cash giveaways, or a luncheon.
* Host Open Houses for the public.
* Post a highly visible “For Sale” sign in your yard.
* Place a brochure box outside with quality professional flyers.

3. MAXIMIZING YOUR EXPOSURE

* Because 82% of Buyers begin their search for a home on the internet, The Dale Team lists your home on multiple, popular websites including:
o FMLS and GaMLS with multiple photographs and detailed descriptions
o Homescenes.com
o Realtor.com-Enhanced Listing
o Keller Williams.com
o Craigslist.org
o Zillow.com
o At least 15 more high-traffic websites
* Feature home on our website-www.onthedaleteam.com.
* Alert our database of current and past clients that your home is for sale, and feature your home in our monthly newsletter.
* Notify hundreds of Keller Williams agents of your new “For Sale” status.

Websites
4. MONITORING AND TRACKING THE MARKET

* Analyze data collected from Homescenes.com and Realtor.com.
* Contact every agent who brings a Buyer into your home to ask for feedback.
* Closely evaluate your local market for changes and updates.
* Provide you with detailed status reports on a weekly basis.